- Adverse Selection (66) - The situation where one party in a transaction has more information than the other, leading to unfair outcomes.
- Apostle Model (67) - The idea that early adopters of a product or idea can influence others to follow.
- Arbitrage (68) - Exploiting price differences for the same asset in different markets.
- Barriers to Entry (69) - Factors that make it difficult for new competitors to enter a market.
- Cap and Trade (70) - A market-based approach to controlling pollution by setting a limit on emissions.
- Carrot and Stick (71) - Using a combination of rewards and punishments to induce desired behavior.
- Chilling Effect (72) - The discouragement or inhibition of behavior due to fear of negative consequences.
- Churn (73) - The rate at which customers leave or stop using a service or product.
- Coase Theorem (74) - The idea that under certain conditions, private parties can solve externalities through bargaining and negotiation.
- Comparative Advantage (75) - The ability of a country or firm to produce goods or services at a lower opportunity cost than others.
- Cost-Benefit Analysis (76) - Evaluating the potential benefits and costs of a decision or project.
- Creative Destruction (77) - The process by which new innovations replace outdated technologies and systems.
- Crossing the Chasm (78) - The challenge of transitioning from early adopters to mainstream market acceptance.
- Customer Development (79) - The process of identifying, acquiring, and retaining customers through iterative testing and feedback.
- De-Risking (80) - Reducing the level of risk associated with a decision or investment.
- Discount Rate (81) - The interest rate used to determine the present value of future cash flows.
- Distruptive Innovations (82) - Innovations that create new markets and value networks, disrupting existing ones.
- Double-Entry Bookkeeping (83) - A system of accounting in which every transaction is recorded in at least two accounts.
- Economies of Scale (84) - The cost advantages that result from increased production efficiency.
- Exit Strategy (85) - A plan for how a business or investor intends to leave a particular investment or market.
- First Mover Advantage (86) - The competitive advantage gained by the first entrant into a market.
- Gambler's Fallacy (87) - The mistaken belief that if something happens more frequently than normal during a given period, it will happen less frequently in the future.
- Goodhart's Law (88) - The observation that when a measure becomes a target, it ceases to be a good measure.
- Inflation (89) - The rate at which the general level of prices for goods and services is rising, eroding purchasing power.
- Jevons Paradox (90) - The observation that technological progress that increases the efficiency of resource use tends to increase rather than decrease the rate of consumption of that resource.
- Jobs to be Done (91) - A theory that customers don't buy products; they "hire" them to do a job.
- Law of Diminishing Marginal Utility (92) - The principle that as consumption of a product increases, the satisfaction derived from each additional unit decreases.
- Law of Unintended Consequences (93) - The idea that actions or policies can have unforeseen outcomes.
- Leverage (94) - The ability to influence a system, or achieve more with the same effort, through strategic actions.
- Lock-in (95) - A situation in which a customer is dependent on a particular product or service and cannot easily switch to an alternative.
- Long Tail (96) - The phenomenon whereby firms can make money by offering a large number of niche products, each selling relatively small quantities.
- Loss Leader Strategy (97) - A pricing strategy where a product is sold at a price below its market cost to stimulate other sales.
- Loyalists vs. Mercenaries (98) - The distinction between customers who are loyal to a brand and those who switch based on price or convenience.
- Managing to the Person (99) - Tailoring management practices to the individual characteristics and preferences of each employee.
- Market Failure (100) - A situation where the allocation of goods and services by a free market is not efficient.
- Minimum Viable Product (MVP) (101) - A product with enough features to satisfy early customers and provide feedback for future product development.
- Moats (102) - Competitive advantages that protect a company from being overtaken by competitors.
- Moral Hazard (103) - The tendency for a party to take risks because the costs that could result will not be felt by the party taking the risk.
- Mr. Market (104) - The hypothetical investor who is driven by emotions and fluctuates between optimism and pessimism.
- Mythical Man-Month (105) - The idea that adding more people to a late software project only makes it later.
- Net Present Value (106) - The difference between the present value of cash inflows and the present value of cash outflows over a period of time.
- Only the Paranoid Survive (107) - The belief that in the fast-paced business world, only those who are constantly vigilant and alert can succeed.
- Optimism Bias (108) - The tendency to be overly optimistic about the outcome of planned actions.
- Opportunity Costs (109) - The value of the next best alternative that must be forgone when a decision is made.
- Pareto Principle (110) - The idea that 80% of effects come from 20% of causes, often used in business to prioritize efforts.
- Pivot (111) - A shift in strategy or direction, typically in response to feedback or changing market conditions.
- Potemkin Village (112) - A deceptive or false construct designed to hide an undesirable situation or reality.
- Prediction Market (113) - A speculative market created to make predictions about future events.
- Product/Market Fit (114) - The stage at which a product satisfies the market demand and achieves a sustainable business model.
- Prospect Theory (115) - A theory that describes the way people choose between probabilistic alternatives that involve risk.
- Regulatory Capture (116) - The process by which regulatory agencies come to be dominated by the industries they are supposed to regulate.
- Scarcity (117) - The limited availability of resources relative to the unlimited wants and needs of society.
- Seizing the Middle (118) - A strategy that involves targeting the middle of the market rather than the high or low end.
- Shirky Principle (119) - Institutions will try to preserve the problem to which they are the solution.
- Specialization (120) - Focusing on a narrow range of tasks or areas of expertise to increase efficiency.
- Spillover Effects (121) - The unintended consequences of an economic decision that affect parties not directly involved in the decision.
- Supply and Demand (122) - The relationship between the quantity of a commodity that producers wish to sell and the quantity that consumers wish to buy.
- Sustainable Competitive Advantage (123) - A unique position or capability that enables a company to outperform its competitors over the long term.
- Switching Costs (124) - The costs incurred by a consumer when switching from one supplier or product to another.
- Tipping Point (125) - The critical juncture at which a product, service, or idea reaches widespread adoption or acceptance.
- Trademarks (126) - Distinctive signs or symbols used to identify and distinguish products or services in the marketplace.
- Tragedy of the Commons (127) - The depletion or degradation of a shared resource by individuals acting in their own self-interest.
- Tyranny of Small Decisions (128) - The cumulative effect of many small, seemingly insignificant decisions leading to unintended and undesirable outcomes.
- Utility Values (129) - The subjective values people place on the satisfaction derived from consuming goods and services.
- Winner Takes Most Markets (130) - The tendency for one dominant player to capture the majority of market share in certain industries.
- Winner's Curse (131) - The tendency for the winning bid in an auction to exceed the intrinsic value of the item being auctioned.