Heuristics/Bias Image
  1. Non-Response Bias (47) - Bias introduced into survey results due to non-response from a portion of the sample.
  2. Observer-Expectancy Bias (48) - The tendency for observers to perceive what they expect to perceive.
  3. Peak-end Rule (49) - The tendency to judge experiences based on their peak intensity and how they end.
  4. Publication Bias (50) - The tendency for journals to publish positive results while excluding negative or inconclusive ones.
  5. Response Bias (51) - Bias introduced into survey results due to respondents providing inaccurate or misleading answers.
  6. Selection Bias (52) - Bias introduced when the sample obtained is not representative of the population.
  7. Self-Serving Bias (53) - The tendency to attribute positive outcomes to oneself and negative outcomes to external factors.
  8. Survivorship Bias (54) - The tendency to focus on the survivors of a process while overlooking those who did not survive.