Privacy

This notice explains how Mental Models Daily (“we”) handles personal data when you visit mentalmodelsdaily.com or buy from us. We are the controller of that data. Contact: [email protected].

What we collect and why

When you browse. We use Cloudflare Web Analytics to count visits. It sets no cookies and does not identify you; we see totals such as page views and the countries and devices visitors use. Our host, Cloudflare, keeps short technical logs (such as IP addresses) to run and protect the site. Our legal basis is our legitimate interest in a secure, working website.

When you download the free printable, we ask for nothing: it is a plain download, and we have no email list.

When you buy the Core Deck, the order is handled by Shopify, which collects your name, address, email and payment details to take payment and deliver it, and passes the delivery details to our printer. We never see your card details. Our legal basis is the contract with you. See Shopify’s privacy policy for how it handles your data.

When you buy a book on Amazon, you are Amazon’s customer and Amazon’s privacy notice applies. We receive no personal data about you. Some of our Amazon links are affiliate links; see the affiliate disclosure.

Podcast and video players. Spotify and YouTube players load only if you press play and accept. Until then nothing is sent to them. Once loaded, their own privacy notices and cookies apply.

How long we keep it

Emails you send us: as long as we need them to answer you. Order records: as long as the law requires for tax and accounting, usually six years. Technical logs: as long as Cloudflare keeps them, usually a few days.

Where it goes

Our service providers (Cloudflare, Shopify and our printer) process data for us under contracts that protect it. Some of them may process it outside the UK; where they do, they use safeguards recognised by UK law, such as the UK International Data Transfer Addendum. We never sell your data.

Your rights

You can ask us for a copy of your data, to correct it, to delete it, to restrict or object to our use of it, or to move it to another service, and you can withdraw consent at any time. Write to [email protected]. If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office (ico.org.uk).

Changes

If we change this notice we will update the date at the top.