No. 7 · Decisions · Systems

Pro-Con List

Getting reasons onto paper, and weighing them, beats juggling them in your head.


A pro-con list puts the arguments for and against a decision on paper so you can see them all at once. Benjamin Franklin's version, his moral or prudential algebra, added two upgrades: collect reasons over several days, and strike out items of equal weight.

To use it, give big decisions time, score items instead of counting them, and share lists with the people a choice affects. Watch for bias and gut feelings the list misses. Treat it as a conversation, not a verdict.


In the Almanac

“Franklin’s prudential algebra”, 1772 · “Kepner-Tregoe”, 1958

Both stories in full, three ways to use it and where it misleads.

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Pro-Con List

Questions

What is Pro-Con List?

A pro-con list puts the arguments for and against a decision on paper so you can see them all at once. Benjamin Franklin's version, his moral or prudential algebra, added two upgrades: collect reasons over several days, and strike out items of equal weight.

How do you use Pro-Con List?

To use it, give big decisions time, score items instead of counting them, and share lists with the people a choice affects. Watch for bias and gut feelings the list misses. Treat it as a conversation, not a verdict.

When does Pro-Con List matter?

Pro-Con List is one of the 35 mental models for decisions, the situations where you ask: Which way should I go? Within that, it belongs to “Weighing the options”, alongside A/B Testing, Back-of-the-Envelope Calculation and Cost-Benefit Analysis.

What is an example of Pro-Con List?

Two stories show it at work: Franklin’s prudential algebra (1772) and Kepner-Tregoe (1958). Both are told in full in The Mental Models Daily Almanac, which has two stories for each of its 365 models.

Which mental models are related to Pro-Con List?

Cost-Benefit Analysis, Confirmation Bias and Devil’s Advocate Position. Pro-Con List itself comes from systems.